The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Arnold Worldwide / Boston
Client
Title
Category
Award
Points
vw.com/autoshow
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
thetruth.com
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Radiovw - Turntable
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Package Design / Commercial Product Packaging
Points: 5.0
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
radiovw.com
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
microbus
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
vw.com
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
newbeetle
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Beyond the Banner
Points: 5.0
Radio VW Posters
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Package Design / Commercial Product Packaging
Points: 5.0
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Trade / Trade B/W Full Page or Spread: Single
Points: 5.0
Counter Culture Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Careful Campaign
Agency: Arnold Worldwide / Boston
Client: Massachusetts Department of Public Health
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Client:
Volkswagen of America
Title:
vw.com/autoshow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
thetruth.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
radiovw.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
microbus
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Integrated Branding Campaign
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
vw.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
newbeetle
Category:
Beyond the Banner
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Radio VW Posters
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Toronto Film Festival - Ticket Booth
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Counter Culture Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Massachusetts Department of Public Health
Title:
Careful Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0